DaviD is bringing together several publishers in the Belgian Market all working together to provide an audience in the right context, in a brand safe environment, all managed in a central platform.
Making a combined offer of multiple Belgian publishers in a continuously growing, but very fragmented video market, is offering a valuable alternative for the big international video players.
The USP of DaviD is a combination of high quality fist party data, good distribution and transparency of the data. The Belgian Market Place is extremely well executed.
The succes of DaviD is in the unique approach of unification on the buy side by using one DSP. This is a key differentiator for DaviD. It allows the technology to work seamlessly together.
Working together under the umbrella of DaviD, Belgian publishers can offer a valuable alternative for the GAFA of this advertising world. DaviD will facilitate our way of work.
At the yearly Digiday Media Awards, DaviD was nominated in two categories: – Best Use of Audience Data – Publisher Platform of the Year Read all about it here: https://digiday.com/awards/jungle-creations-hearst-uk-lead-digiday-media-awards-nominations/
